NFL YOUTH — Ransleigh Baldas

The Problem

The NFL seeks to unify its fragmented youth wellness initiatives into a single, cohesive campaign to empower the next generation. Currently, the lack of a unified movement leaves casual fans disconnected. It makes the brand feel intimidating to women and Latino audiences, causing the NFL's youth wellness work to be overlooked. By consolidating its programs, platforms, and partners under one umbrella campaign, the NFL can create a scalable initiative that authentically addresses youth mental and physical well-being across diverse audiences.

For the 2026 AAF National Student Advertising Competition, our team developed an insight-driven NFL campaign unifying its youth and mental health initiatives under one cohesive message. The campaign earned 3rd Place in the district competition and received the Mosaic Award for its commitment to diversity, equity,
and inclusion.

NFL YOUTH:

FIND YOUR MOMENT

Our Solution

The "Find Your Moment" campaign invites youth to discover moments of connection and empowerment through NFL Youth by leveraging four core elements—fun, team, community, and program—that resonate across all cultures and backgrounds. Designed as a fully integrated ecosystem, the campaign establishes the NFL as a positive force in youth development through consistent messaging across national and local touchpoints, strategic media placements, partnerships, storytelling, and real-world activations. The media strategy aligns with key moments throughout the school year and football season, amplifying the creative message when it matters most to young people.